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Abstract
A large number of authors had put their view and tried to create the most logical and un-confusing consumer decision process model.
In this report the author choose three from the many models of consumer decision-making and critically analyze the models. Attempt to gives readers a deeper understanding of each model and be able to apply the right model to the right industry.
The author had chosen three models with different level of complexity to create a clear comparison and to demonstrate that every consumer decision making models has a value, it is all depends on how and where a marketer use one particular model.
Find that some models are too complicated to be understood and some are too simple and uncomprehending, the author finally proposes a modified consumer decision-making models that the author believed to be all encompassing and relatively easy to understand. The author also believe the report had meet the aim of the author to a satisfactory level.......

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Approximate Word Count: 4752
Approximate Pages: 20 (250 words per double-spaced page)

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