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Wal-Mart Strategic Analysis

Identify Wal-Mart’s corporate mission.

According to the Wal-Mart’s 2008 annual report from 22 Oct 2008, their mission statement is “We save people money so they can live better”.

Identify what you believe the organization’s strategic mission is.

I believe in a strategic sense that Wal-Mart has chosen to make their stores the “one stop shop” for everything the common American household needs. To do this, they have developed strategically over the years by growing from their initial platform of “Wal-mart” (offering common retail merchandise at the lowest price available in a given area) to the stores they have today, which are all-inclusive supercenters that sell groceries, electronics, apparel, home improvement, pharmacy, automotive, and the list goes on. In doing so, they have strategically improved their economies of scale, which further improves their ability to be a low cost leader. Additionally, with a seemingly insurmountable foothold in the US......


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Approximate Word Count: 936
Approximate Pages: 4 (250 words per double-spaced page)

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