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INTERNATIONAL MARKETING AND EURO-MARKETING
Professor Ph.D Luminiţa Nicolescu
Faculty of International Business and Economics
Academy of Economic Studies
1. Definition of international marketing and self reference criterion
International marketing has been defined by many authors and box, no. 1 offers some of these
definitions. However, in the simplest way international marketing can be defined as
marketing across borders. But what is marketing? And we will go back to the definition of
marketing. One of the most recognized definitions of marketing was given by the American
Association of Marketing that defines marketing as “the process through which the company
plans and executes the concept, the price, the distribution and the promotion of goods, ideas,
services, in order to create exchanges that satisfy both individuals and organizations”.
International marketing is about the application of marketing skills and techniques to markets
beyond the domestic market.......

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Approximate Word Count: 42618
Approximate Pages: 171 (250 words per double-spaced page)

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