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The first problem in Mrs. Fields’ case was micromanagement. Regardless of the expansion of business, Mrs. Field seemed to have difficult time delegating authorities to lower managers, and it is reflected by the computer system the company applied in all stores. By computerizing most processes, even interviewing potential workers, Mrs. Fields missed the opportunity of benefitting from store managers’ experience.
The second problem in Mrs. Fields case was the lack of planning. A good example of this problem is the way Mrs. Fields financed new opening stores by dept only. The lack of planning in Mrs. Fields’ case can be also reflected in the decision of opening stores in Japan without a partner.
Another problem Mrs. Fields got into was adding so many product lines to her business. Regardless of all management mistakes Mrs. Fields made, she was very successful at the beginning because of the good experience she had in the cookies’ business. Adding new products to the......

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Approximate Word Count: 274
Approximate Pages: 2 (250 words per double-spaced page)

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