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From Virgin Records to Virgin Airlines, from the charity to the space travel, Richard Branson’s success appears as an enigma in the business world.
He is one of the most interesting cases of a modern entrepreneurs or even “multipreneur�. He is at the head of an empire of over 25 000 employees and 350 companies, combining for more than $8 billion a year in sales. He was considered by Forbes as the 236th wealthiest person in the world in 2008. In contrary to Bill Gates, Steve Jobs or other technology entrepreneurs, Richard Branson does not really have a strong expertise in a specific field. However, most of his businesses are successful and his capacity to break the business rules is a constant source of fascination. Who is the man behind the brand? How managed this unskilled man to become one the most influential leader of the past 25 years?



I) The Virgin Empire


A. The early stages

Richard Branson was born in 1950 in Blackheath, South London. He was the......

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Approximate Word Count: 4022
Approximate Pages: 17 (250 words per double-spaced page)

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