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P&G

Introduction
Procter and Gamble (P&G) Company was found in 1837 by William Procter and James Gamble as a maker of soap and candle. Procter and Gamble (P&G) main office in Cincinnati, Ohio. These two creators were moved from England and Ireland. The main purpose of the company is to produce consumer goods including beauty, household, health and wellness products. P&G was one of the first companies that established brand management by setting up marketing team for each brand and leave them to compete against each other. Also, first company advertises nationally. P&G built its brand by using innovation marketing techniques. For example 1961 introduced the first disposable diaper, Pampers. Now a day, the company has one of the strongest collections of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun.

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Approximate Word Count: 802
Approximate Pages: 4 (250 words per double-spaced page)

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