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Thalyta Swanepoel, MA
Senior Lecturer: School of Communication Studies
North-West University (Potchefstroom campus)
Private Bag x6001, Potchefstroom, 2520
South Africa
Telephone: +27 18 299 1655
Fax: +27 18 299 1651
Email: 10523367@nwu.ac.za

&

Elanie Steyn, PhD
Assistant Professor: Gaylord College of Journalism and Mass Communication
University of Oklahoma
395 W Lindsey Street, Norman, Oklahoma, 73072
Telephone: 405 325 8219
Email: elanie@ou.edu

Paper read at the Media Management and Economics Division of the Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference, February 29 – March 1, 2008, Point Park University, Pittsburgh, PA, USA


Introduction
With media transformation in the new South African democracy established in 1994, media that focused on the needs and interests of specific communities (often considered less important in the past) [Howley, 2005:13]) became an ideal instrument to facilitate greater, more......

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Approximate Word Count: 11303
Approximate Pages: 46 (250 words per double-spaced page)

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