From Socrates To Sesame Street
1. The “typographic mind” refers to the thoughts and ideas exactly like the printed word that has been prepared and organized in one’s head. It is the expression of ideas exactly as the written word would be read. Lincoln and Douglas utilized the power of typography to control the character of their discourse during the debate. “Both the speakers and their audience were habituated to a kind of oratory that may be described as literary. For all of the hoopla and socializing surrounding the event, the speakers had little to offer, and audience little to expect, but language. And the language that was offered was clearly modeled on the style of the written word.” Lincoln and Douglas wrote all their speeches in advance and planned their rebuttals in writing. “Even the spontaneous interactions between the speakers were expressed in a sentence structure, sentence length and rhetorical organization which took their form from writing.” Every single word spoken by the......
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