Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 100,000 papers.

Join Now!

Loyalty Programs In Telecom Industry

Need for Indian Telecom Service Providers to adopt loyalty programs
1. India is the fastest growing mobile telephony market in the world. The telecommunication industry is growing at a neck break speed with leading players lapping up mobile subscribers by millions. The country's telecommunication market is the 4th largest in the world in terms of wireless subscribers and 5th largest in terms of total telecom subscribers. After growing its wireless (GSM and CDMA) subscriber base at a CAGR of over 122% during the period January 2004 to January 2007, the country is expected to take the number to 500 m telecom subscribers by the end of March 2010.
2. The problem is that despite the average use of mobile phones being the highest at 287 minutes a month, India has average revenue per user (ARPU) of around $8 (approximately Rs 350). Australia has the highest ARPU of $33 followed by Singapore with $32 and China at $12. The global average ARPU is a little over $ 21. Information technology......


View the rest of this paper...

Approximate Word Count: 295
Approximate Pages: 2 (250 words per double-spaced page)

Why should you join Frat Files?

  • - It's safe, secure, and private.
  • - Instant access to over 100,000 papers. New papers are added hourly.
  • - Fast and reliable customer support.

Credit Card

PayPal

Bank Account

Similar Essays

  1. Loyalty Programs In Indian Telecom Industry

    Loyalty Programs In Indian Telecom Industry Need for Indian Telecom Service Providers to adopt loyalty programs 1. India is the fastest growing mobile telephony market in the

  2. Loyalty Programs In Telecom Industry

    Loyalty Programs In Telecom Industry Need for Indian Telecom Service Providers to adopt loyalty programs 1. India is the fastest growing mobile telephony market in the world. The

  3. Telecomm Products Marketing Plan

    Internet billing (billing data disseminated over the Internet), multi-service billing, loyalty programs and "friends and family" type services. 2.1.2 Market Trends Market

  4. Telecom Technology

    Internet billing (billing data disseminated over the Internet), multi-service billing, loyalty programs and "friends and family" type services. 2.1.2 Market Trends Market

  5. Wyndham International Hotels: Fostering High-Touch With High...

    DEFEND? What are rules of engagement? What is the solution? Guest recognition or guest loyalty programs What is the difference? See Exhibit 7 pg. 30 Part of Wyndham¡¦s