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Company Best
[Target Corporation]
[Retail Industry]






Content
RECOMMENDATIONS 3

APPENDIXES 7


Recommendations

Target has become an increasingly admired and imitated company worldwide ranking 33rd on the Fortune 500, which makes it bigger than Microsoft, Pfizer, and PepsiCo. A recent survey shows that 97% of Americans recognize Target’s brand image, which they see virtually everywhere from the web to the company’s 1,613 stores across the U.S. However, Target has had many strategic inconsistencies.
Target often advertises their products in a more glamorous light then is actually seen on store floors. This inconsistency between perception and reality can cause many consumers to doubt Target’s brand promise “Expect More. Pay Less.” Target should create advertising that markets fashion in a way that doesn’t miscue consumers’ perception. Continuous inconsistencies in merchandise decreases brand reputation. Consumers should know what to expect......

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Approximate Word Count: 4440
Approximate Pages: 18 (250 words per double-spaced page)

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