Octavia
Our main marketing program will revolve around the placement of our full line, full color catalogue and price list in The Counselor which is the industry's leading trade magazine of news, new products and market trends. This magazine is mailed to the over 13,0000 advertising specialty distributors listed with ASI. Reprints, with additional information about our company, will be mailed out approximately two weeks later to these same distributors as well as our own sales reps, offering samples of both our products and imprinting capabilities.
Secondly, the same catalogue will be placed in the next annual edition of Media File which is a compilation of full page ads of participating suppliers. This catalogue is sent to the ASI distributors who in turn give it to their sales people to use when offering various products to the end user. In some cases, distributors also give these catalogues to buyers who do a large volume of business with them.
Thirdly, as Elsewares brings new......
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