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Promotion and Advertising

The Role of Promotion: Communication to build and maintain favorable relationship by informing and persuading target audiences to view an organization positively and to accept its products. While a company overall role of promotion is to stimulate product demand.

Objectives of Promotion:
• Create awareness
• Stimulate demand
• Encourage product trail
• Identify prospects
• Retain loyal customers
• Facilitate user support

Create awareness: For E-Health to introduce a new product, making customers aware of the product is crucial to initiating the product adoption process. E-Health has invested heavily in product development needs to create product awareness quickly to generate revenues to offset the high costs of product development and introduction.

Stimulate demand: The innovative product is in the introductory stage of the product life cycle, E-Health is going to advertising its product by using the Pioneer Advertising Method to......

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Approximate Word Count: 267
Approximate Pages: 2 (250 words per double-spaced page)

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