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Introduction
Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains, emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity to offer our product to a growing economy and marketplace.

Company Background and History
Jamba Juice takes its name from the African word jama, which means ‘to celebrate’. It was the creation of Kirk Perron, an avid cyclist and graduate of Cal Poly in San Luis Obispo, who wanted to develop a replenishing energy drink for after long bike rides (Sarkar, 2006). He opened his first store in 1990, which he called the Juice Club, but after expanding and opening up several more stores......

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Approximate Word Count: 9650
Approximate Pages: 39 (250 words per double-spaced page)

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