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Company: Qantas
Project: Flying Kangaroo
Brand: Qantas Date:

1. The Company:
Qantas is the world's second oldest airline. It was founded in the Queensland outback in 1920 and is Australia’s largest domestic and international airline. Qantas is recognised as one of the world's leading long distance airlines, having pioneered services from Australia to North America and Europe. The Qantas Group employs approximately 37,000 people and offers services across a network covering 145 destinations in 37 countries – 56 in Australia and 89 in other countries (including those covered by codeshare partners) in Australia, Asia and the Pacific, the Americas, Europe and Africa.

2. The Brand:
Qantas represents the “Spirit of Australia” It focuses on business traveler and on premium routes, offers full cabin service and provides international / domestic / regional connectivity. Customer feedback is good but shows that some improvements needs to be done in the area of:
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Approximate Word Count: 696
Approximate Pages: 3 (250 words per double-spaced page)

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