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D. External Audit
Opportunities
1. There a lot of sports event in the world, such as NBA, WNBA, NFL, Euro, World Cup, Olympic, etc that need sports apparel.
2. Very large teenage population who buy apparel and footwear
3. Society aware about their health and make them to do some exercise which need sports apparel
4. Online shopping
5. Street wear footwear is in high demand
6. High paid endorsers are selling products
7. Potential sales from Professional League Endorsements
8. There are several countries provide Rebook to pay a lower wages for employees compared to U.S. wages rates, such as Indonesia and China
9. Bankruptcy haunted ADIDAS, main competitor, so there’s opportunity to acquire it
10. Open and Build new plant in third world countries such quite simple
Threats
1. Aggressive industry battling for sales
2. Public view of targeting teens in advertisements
3. Consumer spending on apparel and footwear is on a decline – seasonal demand for product
4.......

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Approximate Word Count: 702
Approximate Pages: 3 (250 words per double-spaced page)

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