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Internet Marketing Research

EXECUTIVE SUMMARY







This report on Internet marketing research supports and encourages its usage and begins with an introduction to what exactly is marketing research and how it helps organizations with their product and service development, as well as marketing. Outlining the pro’s and cons of online research, the iPhone mobile product of Apple Inc. is analyzed as the case study to support online marketing research. In addition, a definition of the two types of primary marketing research methods is given, namely quantitative and qualitative research. Moreover, proof of Apple’s extensive use of quantitative research is given particularly in the form of blog’s and marketing consultancy firms conducting survey research. Next, the concept of secondary data research is delved into having three sources: documentary, survey and multiple forms. After stating their advantages and disadvantages, the suitability of secondary data is concluded. There are several risks and......


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Approximate Word Count: 2513
Approximate Pages: 11 (250 words per double-spaced page)

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