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Introduction

The term “globalization � has been used for many years, and now it is turning into the reality more then ever before. Integration of “Islamic Law� into the “English Common Law� or spread of “Coca-Cola� all over the world can be perfect example for it. Moreover, it has become significant opportunity for companies which are developing and integrating into the markets of different countries. Of course, main reason for globalization it brings a lot of benefits for “global business �. “The idea of globalization represents an evolutionary and integrative system that pulls people and societies together into a common market of not only goods and services but also knowledge� (Issues in Informing Science and Information Technology, Volume 4, 2007). However, there are a lot of challenges as well. Major challenge for that is that people are different according to their culture. So, this report provides critical analyses of cultural environment and......

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Approximate Word Count: 2649
Approximate Pages: 11 (250 words per double-spaced page)

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