Business Plan Evaluation
Business Plan Evaluation: Zara Restaurant & Lounge (Revision)
After completing my first evaluation of Zara’s business plan I could not help but feel that I had missed something in my analysis. It was over the next week that I realized that I had failed to thoroughly evaluate the plan. At a glance, I thought the Zara concept was intriguing and as a bonus, aligned with my own dream to open a restaurant. I wanted to believe in the plan so much that I missed its weaknesses. Having time to review discussions from class and more resources and opinions of what effective business plans should contain, I now see there are glaring deficiencies in this plan.
Zara’s business plan was written to secure sufficient finances to open a multi-use restaurant in a rapidly expanding area of Atlanta, Georgia. Since the plan is geographically constrained, it must show not only the vision and direction for the business but also describe the reasoning behind selecting the location. It must......
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Approximate Word Count: 3415
Approximate Pages: 14 (250 words per double-spaced page)
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