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Starbucks Case Final

A) Introduction - An unusual coffee encounter - On a sunny Wednesday morning of April, my customer visit was scheduled for 10 am. As usual, I was early and decided to get a cup of coffee and review my presentation material. I pulled into the parking lot of the first mall, and walked into what I thought was a regular coffee shop; I was in for a surprise. At first, I went back to my car with my cup, and as I was going to turn on my laptop computer, my cell phone rang: the meeting was postponed. The strong fresh coffee aroma had already filled up my car, and I recalled the warmth of this shop that I just walked out of; now that I had plenty of time, I decided to go back there and sit down for a while. This shop was unlike any other I had experienced; people there remembered me and greeted me with a “Nice to see you again!”. Somehow, they must have known that I would come back. I picked up a news paper and sat at the counter; I remember feeling captivated by the atmosphere.......


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Approximate Word Count: 10323
Approximate Pages: 42 (250 words per double-spaced page)

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