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Expectancy Violation Theory
Expectancy Violation Theory of Judee Burgoon deals with violation valence, expectancy, and communicator reward valence. Edward Hall discussed proxemics, which consisted of four personal zones in which the Americans correspond with each other:
a) intimate distance

b) personal distance

c) social distance

d) public distance.

Each of these have different distances between the sender and receiver of a message. Intimate distance is 0-18 inches, personal distance is 18 inches to 4 feet, social distance is 4 feet to 10 feet, public distance is 10 feet and more, each of these zones are norms for the American society. Burgoon did not argue that there were these "zones" but she believed that by "violating social norms and personal expectancy is a superior strategy to conform" (Griffin 1997). Burgoon believed that there is a time to break these rules. Expectancy is not used in a traditional sense, Burgoon says " prefer to reserve the term expectancy......

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Approximate Word Count: 2211
Approximate Pages: 9 (250 words per double-spaced page)

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