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How many Ps in the marketing mix after all?
16 août 2007 | Stratégie, Compétences, Chroniques AgentSolo
Does a 6-P marketing mix tell you anything? “Hey, I thought there were only 4 Ps!”, you says. Well, what about 7 Ps, or even 9! Or this: the 4 Ps are dead, viva the 4 Cs!
The science –or the art as you see it– of marketing management seems to evolve. But in this case, do we really have anything new to bite into? Read on…

A Classic Marketing Mix
McCarthy, Kotler et al. taught us some five decades ago that the “marketing mix” was composed of 4 Ps.
• First for PRODUCT decisions,
• Then for PRICING,
• PROMOTIONS, and finally,
• Those that comprise all about PLACE.
Who never heard about these when on a school bench or at a training seminar? As there is always one to question commonly accepted knowledge, we are seeing a plethora of new models about ways to think, plan and make decisions on marketing issues. The masters are challenged! Some of......

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Approximate Word Count: 744
Approximate Pages: 3 (250 words per double-spaced page)

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