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Communication Theories

Attribution Theory
The Attribution Theory is the theory which argues that people look for explanation of behavior, associating either dispositional attributes or situational attributes. It pertains to how individuals interpret events and how this relates to their thinking and behavior, and assumes that people attempt to determine why people do what they do, for example, attribute causes to behavior. Students often question why failure or success has occurred so that success can be achieved in the next academic situation.
Fritz Heider, a professor at the University of Kansas, initially developed the theory of attribution. He said that attribution is the process of drawing inferences and making inferences that can be compared to an “educated guess.” He realized that within personal interaction, we base judgments on more than sensory information and make inferences based on a person’s actions. Heider believed that the attribution theory is a three step process in which people......


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Approximate Word Count: 1157
Approximate Pages: 5 (250 words per double-spaced page)

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