Marketing Strategies
TURKISH RETAIL SECTOR
Historical Perspective
In order to define retailing, it should be considered from various perspectives, to demonstrate its impact, and its special characteristics. Retailing entails the business activities involved in selling goods and services to consumers for their personal, family, or household use.
Today, it is at an interesting crossroad, with many challenges ahead. Retailing may be viewed from multiple perspectives. It includes tangible and intangible items, does not have to use a store, and can be conducted by manufacturers and others as well as by retail firms.
Retailing is the last stage in a distribution channel, which contains the businesses and people involved in physically moving and transferring ownership of goods and services from producer to consumer. In a channel, retailers perform valuable functions as intermediaries for manufacturers, wholesalers, and final consumers. They collect product assortments from various suppliers and offer......
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Approximate Word Count: 15429
Approximate Pages: 62 (250 words per double-spaced page)
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