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In some ways marketing is as old as civilization itself. The growth of markets received a big boost during the Industrial Revolution in the 18th and 19th centuries. In a new era, marketing is now entering with a dynamic and exciting new dimension for both consumers and companies alike, a radical change with the new technology available. Marketing will change and develop, becomes increasingly more important with business. Indeed, today the success of an organization may depend on how well it markets itself and its products, making sure its customers are satisfied.

There are many definitions of marketing. We will focus on four which will provide insight into how marketing is used in practice. There is one of the simplest accepted definitions of Marketing which is: “Marketing is the management of exchange relationships” (The celebrated American author of marketing textbooks, Philip Kotler). While clearly focused and concise, this definition emphasises the role of marketing in......

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Approximate Word Count: 442
Approximate Pages: 2 (250 words per double-spaced page)

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