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Assignment – Recognizing Cisco’s competition





“Recognizing Cisco’s competition over the next 15 years – 2006 – 2012�





Table of Contents

Problem Statement: 3
Solution 3
Analysis 3
Process of identifying competitors of Cisco 3
Cisco 3
Routers – Product Category 4
Common sense and Market share approach 4
Competitor Analysis using Analytical Tools 5
Table 1: Rivalry among competitors 5
Table 2: Barriers to Exit 6
Table 3: Barriers to Entry 6
Table 4: Threat from substitutes 7
Table 5: Bargaining power of buyers 7
Table 6: Bargaining power of suppliers 7
Table 7: Government actions 8
Table 8: Overall assessment 9
Competitor Analysis using Creative Tools 10
Appendix 13

Problem Statement:

Who are the segment, product (Lucent and Nortel migrating from voice) and category level competitors for Cisco Systems, Inc.?(Consider existing as well as future businesses Cisco wants to own and competitors there - Google? Microsoft?)......

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Approximate Word Count: 2363
Approximate Pages: 10 (250 words per double-spaced page)

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