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1. Companies need a clearer understanding of the link between loyalty and profits in order to get strong returns on relationship programs.
2. Companies will have to find ways to measure the relationship between loyalty and profitability so that they can better identify which customers to focus on and which to ignore.
3. Loyal customers will be more familiar with a company’s transaction processes. Because they need less hand-holding, the company should find it cheaper to deal with them.
4. Consumers expect and get some tangible benefits for their loyalty.
5. Whether corporate or consumer, that a loyal customer is actually more price sensitive than an occasional one.
6. Generally loyal customers are more knowledgeable about product offerings and can better assess their quality.
7. Loyal customers can develop solid reference prices and make better judgments about values than sporadic customers can. It means loyal customers deserve lower prices.
8. Loyal customers market the......

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Approximate Word Count: 462
Approximate Pages: 2 (250 words per double-spaced page)

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