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Business Management

A company or firms corporate social responsibility is seen by some people as ‘time wasting’ but infact a companies corporate social responsibility can attract lots of investors and also create positive publicity. Publicity is an intangible asset which can help create synergies. A firms leader must understand this when creating strategies and whilst decision making, a companies ethics is the backbone/‘soul’ of a business. A good leader would try and cross-reference all the companies actions against their CSR(corporate social responsibility) report. Tesco have recently decided to try and “source more local products”(Tesco Annual Report, 2007) for their supermarket branches. Similarly John Lewis Partnership the owner of Waitrose Supermarket have requested “minimum packaging to be used”(John Lewis Partnership Corporate Social Resonsibility, 2007) on their products from their suppliers and they are recycling all the excess packaging they collate in-store. This is seen as......


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Approximate Word Count: 900
Approximate Pages: 4 (250 words per double-spaced page)

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