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Contents

1. Introduction

2. What is a new product

3. Why new product

4. The process for new product introduction

5. Pros and Cons associated with new products

6. Reasons why new products and services fail

7. Conditions when frequent new products are necessary











Celebrity endorsers are a waste of money. Before delving into the topic lets look at the two examples which portrait the two sides of the coins of the topic: Nike, a global brand, getting sports celebrity Michael Jordan to endorse its products. So successful was the collaboration that Nike and Jordan launched a new brand variant called the Air Jordan line of sport shoes. Nike pulled off a very similar coup in the sports industry when it joined forces with the ace golfer Tiger Woods to enter the golf category with its apparel, equipment and accessories. Nike chose to associate with the best golfer in the world and have him endorse the brand. As is known today, Nike......

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Approximate Word Count: 3385
Approximate Pages: 14 (250 words per double-spaced page)

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