Nike
We begin with a well-documented analysis of the Nike Corporation whose Green Wash came to light when their contracted Ernst & Young Environmental Audit of a Nike sneaker plant was released to the public. Nike is a transorganization, a network of 450 subcontracting factories, NikeTown outlets, subcontracts to FootLocker and numerous other outlets, contracts with sports teams to wear Nike logos and apparel, including contracts with university athletic programs. Nike employs 450,000 workers of which 85% are women.
We also look at Intel in New Mexico, McDonalds and other cases involving Green Wash. In each case, as public exposure brought the Green Wash practices to public attention, the corporation did attempt to move from Green Wash to Green, with varying degrees of success.
Each case appears to follow the following steps toward Green Enlightenment, from denial, Green Gloss (the second stage of Green Wash) to awareness, acquisition, to actual implementation of Green Accounting.......
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Approximate Word Count: 6422
Approximate Pages: 26 (250 words per double-spaced page)
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