FratFiles

• Save Paper

Brands - introduction
Introduction to brands

Take a look at the list below that shows the world’s top 10 brands in 2002 (as measured by value):
{Rank Brand Value ($ billions)}
1 Coca-Cola ($69.6)
2 Microsoft ($64.1)
3 IBM ($51.2)
4 GE ($41.3)
5 Intel ($30.9)
6 Nokia ($30.0)
7 Disney ($29.3)
8 McDonalds ($26.4)
9 Marlboro ($24.2)
10 Mercedes ($21.0)
Source: Interbrand; JP Morgan Chase, 2002

Why do companies such as Coca-Cola, Microsoft, IBM and Disney seem to achieve global marketing success so easily? Why does it seem such an effort for others?
Why do we, as consumers, feel loyal to such brands that the mere sight of their logo has us reaching into our pockets to buy their products?
The meaning of brands
Brands are a means of differentiating a company’s products and services from those of its competitors.
There is plenty of evidence to prove that customers will pay a substantial price premium for a good brand and remain loyal to that brand. It is......

View the rest of this paper...

Approximate Word Count: 2451
Approximate Pages: 10 (250 words per double-spaced page)

Similar Essays

1. Brands
   

   Brands Brands - introduction Introduction to brands Take a look at the list below that shows the world's top 10 brands in 2002 (as measured by value): {Rank Brand Value ($

2. Brands Are Continually Changing, But In Certain Cases They Need...
   

   Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers Brands are continually changing, but in certain cases they need to

3. Consumer Perceptions Of Store Brands Versus National Brands
   

   Consumer Perceptions Of Store Brands Versus National Brands Consumer perceptions of store brands versus national brands Abstract Purpose - The objective of this study is

4. Brands As Communities
   

   Brands as Communities Introduction Today's world seems to be driven by consumerism. However, as consumer brands shift from the present intent of offering an experience to offering

5. Global Brands And Labour In Developing Countries
   

   Global Brands and Labour in Developing Countries Global Brands and Labour in Developing Countries Topic: Grounded Theory Study of Unethical Labour Practices Associated with Global