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Banking

Banking Industry

Executive Summary
One would think that the main purpose for a bank besides managing one's money would be giving good customer service. Excellence in customer service is the most important tool for sustained business growth. Customer complaints are part of the business life of any corporate entity. This is more so for banks because banks are service organizations. As a service organization, customer service and customer satisfaction should be the prime concern of any bank. Banks believe that by providing prompt and efficient service to their customers, this is essential not only to attract new customers, but also to retain existing ones because customer dissatisfaction would spoil the bank's name and image (uco bank, n.d.).
There are several Research Design techniques that can be used to identify customer service problems such as debit card fraud and loan issues. A survey was implemented to find out how well customer service bankers function, and the studies......


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Approximate Word Count: 2525
Approximate Pages: 11 (250 words per double-spaced page)

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