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Hong Kong Baptist University
Semester 1, 2007-2008
BUS 3200 Strategic Management
Case Assignment
Zara: Fast Fashion
NG Pui Yan, Ivy 05003539
CHAN Chi Cheuk, Sunny 05006856
CHUI Yuen Shan, Cora 05017041
LOK Ka Pik, Capi 06004911
GUENTHNER Patrick 07501153
Executive summary
Quick response of Zara leads it to be successful in the fashion clothing industry. Zara adopts international strategy for its operation. With vertical integration, it benefits Zara in cost aspect, however, it involves some risks. Due to our anaylysis on Zara’s operations, some of the recommendations are made to facilitate its further improvements.
Marco-environment
Macro-environments are changing in different aspects which influence Zara’s operation.
Demographic:Age structure
Age structure changes nowadays. Most countries have majority of adults who age from 15 to 64, which the number of elderly (65 or above) is increasing. However, the birth rate is decreasing because many of the......
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Approximate Word Count: 5057
Approximate Pages: 21 (250 words per double-spaced page)
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Jgjgh Hong Kong Baptist University Semester 1, 2007-2008 BUS 3200 Strategic Management Case Assignment Zara: Fast Fashion NG Pui Yan, Ivy 05003539 CHAN Chi Cheuk, Sunny 05006856
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