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..Problem Statement:
How can Texas Instruments maintain market share and profitability while other companies are conforming to global pricing systems?
Company Assessment:
Financial Assessment:
Throughout the 1980’s, Texas Instruments was the leader in sales for the semiconductor manufacturing industry. In 1980, TI recorded sales of $1.453 million. However, by 1985 competition became more intense and Motorola (along with NEC) became the industry leaders in the semiconductor market. By 1992, as a result of the intense competition, Texas Instruments had fallen from an industry leading first, to a middle of the pack sixth. However, sales and profits were increasing each year. Their income statements show that sales have nearly double in a five year span (1990-94). Working capital has more than doubled while long-term debt rose slightly.
In 1994, Texas Instruments reported record breaking sales of $10.3 billion, a 21% increase from the previous year. The split was among......

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Approximate Word Count: 3263
Approximate Pages: 14 (250 words per double-spaced page)

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