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Environmentalists Help Manage Corporate Reputations
Sharon Beder
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Citation: Sharon Beder, ‘Environmentalists Help Manage Corporate Reputation: Changing Perceptions not Behaviour’, Ecopolitics 1(4), Spring 2002, pp. 60-72.
This is a final version submitted for publication.
Minor editorial changes may have subsequently been made.
Sharon Beder's Other Publications
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Abstract
Environmentalists have traditionally drawn attention to environmental problems by highlighting corporate misdeeds and thereby damaged the good reputation of those companies. However, nowadays those very corporations are drawing on environmentalists to help repair their reputations. Nike and BP are two examples of companies that have adopted some environmental reforms as part of their reputation management strategies and received the praise of environmental groups for doing so. Yet both continue with the practices that......

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Approximate Word Count: 6929
Approximate Pages: 28 (250 words per double-spaced page)

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