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Global Communications Benchmarking Paper

Running head: Global Communications Benchmarking

Global Communications Benchmarking
University of Phoenix


Global Communications (GC) is facing a severely competitive market that requires organizational change at the same time it faces strong resistance from its unionized workforce. Improved methods of communication combined with a better understanding of emotional intelligence and organizational commitment concepts is required in order to build success. This benchmarking exercise will illustrate the application of concepts that GC can learn from.

The Unilever soap plant in Baltimore, Maryland built a strong environment of organizational commitment. The concept was very simple: employees were allowed to control their production machines and asked to operate them cost effectively in order to keep the plant viable; keeping the production in-house and away from outsourcing companies. To help ensure the results, a compensation plan was created that linked......


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Approximate Word Count: 3531
Approximate Pages: 15 (250 words per double-spaced page)

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