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Product Life Cycle stages Examples

Decline:

Hindustan Motors Ambassador
HM decides to increase sales of their age old classic model – Ambassador in the country. They are planning to sell 12,500 units this year with the introduction of their new fuel efficient engine. This engine will be compliant with the Bharat Stage 2 & 3 emission norms. It’s probably delivering the mileage of 16 km/l against a 11 km/l mileage from the existing diesel engine.

Hindustan Motors plans to invest Rs 6 crores in upgrading engines to build them BS-3 compliant.The number of changes will be made on the new model. HM also has introduced the buy-back scheme where buyers can exchange their old models of Ambassador with the new one at the discount of Rs 35K.

HM’s 50-years old model is presently being made by the industry in Uttarpara, Kolkata. This model is available as 1.5L CNG and petrol version and 2L diesel engine variants. Currently, the car has majority sales in Delhi, West Bengal,......

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Approximate Word Count: 2311
Approximate Pages: 10 (250 words per double-spaced page)

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