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3. Strategies for developing Chinese brand competitiveness

Since the entry to the World Trade Organisation (WTO) in 2001 Chinese companies have to fierce international competition and do their best to fit into the brand competition. The gap of knowledge between them and the Western companies is not fixable in a short time, but the efforts will definitely pay out.

This part of the report tends to give out some possible strategies to increase brand competitiveness.

Definition
What is a brand? A brand is a promise a company makes to its customers. It becomes an emotional relationship that builds customer loyalty. A brand includes a logo, colour, scheme, slogan design and more.

3.1. How to create a brand

The following part is to give you an overview of the steps how to create a strong brand and to resist the increasing competition.
3.1.1. What to sell?
First of all a company has to think about what they want to sell and why a consumer should choose their brand and......


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Approximate Word Count: 1968
Approximate Pages: 8 (250 words per double-spaced page)

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