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Introduction

Mass society theory is an idea that media has strong influence towards people, it plays a role of shaping people’s mind and perception of the social world and it is also to manipulate people’s action with delicate, subtle and effective ways (Baran and Davis 2006, p.43). Mass society theory has first introduced in the nineteenth century when there are disruptive consequences caused by modernization (Baran and Davis 2006, p.52). At that time, mass media considered as a cause of social problems (Baran and Davis 2006, p.52). That was the yellow journalism era for mass newspapers (Baran and Davis 2006, p.52). For instance, newspapers irresponsibly give out information, probably some sensational information which directly influence people’s minds (Baran and Davis 2006, p.45), when there are social problems occurs based on influences made by yellow journalism, people might blame on the mass society, this is also what mass society theory criticizing about. Mass......

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Approximate Word Count: 2037
Approximate Pages: 9 (250 words per double-spaced page)

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