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P&G(procter and gamble) touching lives improving lives, Hygiene and Health Care Limited is one of India's fastest growing Fast Moving Consumer Goods Companies that has in its portfolio P&G's Billion dollar brands such as Vicks & Whisper. With a turnover of Rs. 500+ crores, the Company has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. Whisper : shhh.... The female personal hygiene market in India is in a nascent stage. The market size is estimated at around rs 425 crore. Whisper was launched in 1989 and account for 42% share in the sanitary napkin market in India. The brand is positioned as a premium brand. During the early years of launch, P&G had two responsibilities 1. educate the ladies about the product 2. Promote the brand. The feminine hygiene market is still a young market—only 20-25% women are estimated to use branded sanitary napkins in the urban sectors; the figure is much lower in rural India. The product comes......

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Approximate Word Count: 369
Approximate Pages: 2 (250 words per double-spaced page)

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