FratFiles

• Save Paper

“DON’T KEEP YOUR SHELVES EMPTY� – WHAT HAPPENS WHEN
CUSTOMER’S DESIRED ITEM IS UNAVAILABLE.

AUTHORS
• Veeramani
Siva Sivani Institute of Management
• Jay Ashar
Siva Sivani Institute of Management

Abstract
This study throws light on unavailability of desired items while shopping at organized
retail as a factor for customer switching over to other stores. The unavailability of desired
item in organized retail is compared to the move of switching of store due to
unavailability of desired item in unorganized retail.

Introduction
The nearest restaurant for Prof. PVS Sai, a resident of Vansai Colony is nothing
less than 3 kilometers away. The nearest hospital is atleast 2 kilometers away and so is
the ATM from this resident colony situated on NH7 in Secunderabad. But he need not
worry about getting the routine monthly groceries and other essentials for himself.
Courtesy – Heritage Fresh @ Kompally. And that is not all. He gets AV Birla’s More and......

View the rest of this paper...

Approximate Word Count: 2196
Approximate Pages: 9 (250 words per double-spaced page)

Similar Essays

1. Don't Keep Your Shelves Empty
   

   Don't Keep Your Shelves Empty "DON'T KEEP YOUR SHELVES EMPTY" - WHAT HAPPENS WHEN CUSTOMER'S DESIRED ITEM IS UNAVAILABLE. AUTHORS * Veeramani Siva Sivani Institute of Management *

2. Kmart
   

   to which items produced the most sales thus many of its stores shelves were often empty. The suppliers tended to keep sending in the variety of products they want to sell

3. Wal-Mart: Not A Villain
   

   enables them to know what consumers are buying and what they are not buying. Rarely are shelves empty of desirable items. The store can tell when a product is running low and

4. Dr
   

   held (leading to an employment history sufficiently varied to warrant a timeline just to keep track). Working at the store was sometimes pretty busy, but at three o'clock Sunday

5. Management
   

   improve on our replenishing and make sure that we keep the shelves full. We also need to keep the back room empty in order to make room for our deliveries. We plan on keeping the