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Outline

1. Abstract 2
2. Introduction 2-3
3. Relation to previous research 3-5
4. Proposed methods and reflections 5-7
5. Conclusion 7-8
6. Timetable 9
7. References 10-11
8. Appendices 12

1. Abstract

Introduction – Introducing Apple Inc. (One of the largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper.
Relation to Previous Research – By analyzing different researches, we can have a whole picture of Apple's success and see whether there have any managerial implication.
Proposed Methods and Reflections – By using a questionnaire with different questions to respondents via Internet, we can analyze the data to reflect Apple's recent key success factors.
Conclusion – Brief summary of the key success factors of Apple Inc. which make it have a market share of 14% in U.S. and 3% in the world.

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Approximate Word Count: 2500
Approximate Pages: 10 (250 words per double-spaced page)

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