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Philip Vs Mitsushita: A New Century, A New Round
Case background:

This case is about two giants in the global consumer electronics market, namely Philips and Matsushita. Their international strategies and organizations are very different ¡V while the former pursued a localization strategy, the latter pursued a global standardization strategy; while the former made use of highly self-sufficient national organizations (NOs) for strong local responsiveness, the latter adopted ¡§1 product 1 division¡¨ structure for cost cutting. Nevertheless, both companies encountered their difficulties as the global environment changed and have then undergone major restructuring over the years.

1. Aspiring to create significant product innovations at the beginning, Philips later became a leader in industrial research and was selling into diverse markets in the world. Also, by anticipating the war during the late 1930s, Philips transferred its overseas assets and research laboratories......

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Approximate Word Count: 1305
Approximate Pages: 6 (250 words per double-spaced page)

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