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1.0 MISSION STATEMENT
‘Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.’
Source: http://www.sonyericsson.com/cws/corporate/company/aboutus/mission

VISION
‘A sustainable future encompasses conscious design, ethics, energy, recycling, health and community involvement.’
Source: http://www.sonyericsson.com/cws/corporate/company/aboutus/mission

1.1 purpose of report:
• Proposal of Management Strategy for Sony Ericsson
• Potential actions and its resources implications
• Limitations of strategies and recommendations

1.2 scope of strategies:
• Environmental scanning
[pic]
Source: http://www.marketingteacher.com/IMAGES/environment.gif, accessed 20 November 2008, reviewed by Gilbert Appasamy.

Environmental scanning identifies the organisation’s assets, resources, capabilities, competitive advantages and disadvantages as well as boundaries to strategies......

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Approximate Word Count: 259
Approximate Pages: 2 (250 words per double-spaced page)

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