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Mission:

Increase profits of by re-creating and re-positioning a local Chinese company’s products into innovative, global products. A global product is described as satisfying constraints imposed by global and cultural business markets.

1. Redesign a conventional local product into a global product
2. Design global internet-ready products.
3. Redesign existing products with emphasis on sustainability and eco-friendly.

Pay attention to the following

1. The product should be a physical product.
2. The product should be a marketable global product
3. The people, meaning potential consumers, should desire ownership of this product since it should bring benefit to the people in their daily life. It must be designed for at least two regions of the world. Also, the customer wants a product, which is different from existing products.

Where do you begin?

Your project group will have to answer this question first. The CEO of your company believes in “out of the......


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Approximate Word Count: 295
Approximate Pages: 2 (250 words per double-spaced page)

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