Alloy Rod Corporation
[pic]
STRATEGIC SELLING TO LARGE ACCOUNTS
CASE: ALLOY RODS CORPORATION
Date of Submission:
21 – 11 -2008
Submitted to:
Prof. Ramesh Venkateswaran
Submitted by:
GROUP 11
Kaushik Gopal Bhattacharya (7082)
Marimuthu P (7088)
Ramanujan A.S (7098)
Sonika Sharma (7106)
Sumit Kumar Jangid (7113)
SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT
MYSORE
ALLOY RODS CORPORATION
In July of 1985 the managers of Alloy Rods find that their competitor has introduced a new product clearly aimed at Alloy's most profitable market segment – the Flux cored product. Alloy Rods competed in the three major welding processes and five major product groups.
In 1985, welding equipment & supplies was a $1.6 billion industry in the United States. In 1984, Alloy domestic operations had......
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Approximate Word Count: 1346
Approximate Pages: 6 (250 words per double-spaced page)
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Alloy Rod Corporation
Alloy Rod Corporation [pic] STRATEGIC SELLING TO LARGE ACCOUNTS CASE: ALLOY RODS CORPORATION Date of Submission: 21 - 11 -2008 Submitted to: Prof. Ramesh Venkateswaran Submitted
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