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This paper explains that Krispy Kreme's unique market is the company's display of its manufacturing process in which customers are allowed to look at the entire process of baking doughnuts through a large display window within the store. The author points out that both Krispy Kreme and Starbucks realize the importance of involving only partners with the same business philosophies, which were inherent in the original start-up of the companies. The paper relates that Starbucks' training appears to be much more effective than Krispy Kreme's program because it is designed to focus specifically on training new employees to meet customer needs. Krispy Kreme's strategy, on the other hand, appears to be more focused upon monetary profit than Starbucks' risk-taking strategies for the sake of long-term customer relations.

SWOT - strengths, weaknesses, opportunities and threats - is a form of analysis to assist an individual or business to self-analyze and act accordingly. This paper uses a......

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Approximate Word Count: 278
Approximate Pages: 2 (250 words per double-spaced page)

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