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Chapter 1:
**GLOBALIZATION = is the internationalization of markets and corporations, has changed the way modern corporation do business. Ex, Nike manufacturing its athletic shoe in many Asian countries.

• **Giddens feels that everything in the world is changing as a result of a phenomenon he calls "Globalization".
• Giddens recognizes that people have different views about globalization.
• **The "skeptics" view the world as subject to a historical cycle of events. Globalization is just talk.
• **The "radicals" argue that globalization is real. Giddens agrees with radicals who see globalization as a process providing a consistent pattern to some changes happening in the economic, political, cultural and technological fields.

• Many businesses – large and small – are concerned with the phenomenon of globalization.

APPLICATION

❖ SWOT analysis is a simple business technique which many decision makers undertake to understand the......

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Approximate Word Count: 10735
Approximate Pages: 43 (250 words per double-spaced page)

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