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Impact of Information Technology in Store Operations
Research paper

Submitted by: -
Jigar Mehta
Roll no.21
PGDM-RM 2nd year
2007-2009.

Impact of Information Technology in Store Operations

Introduction:
Retailing is a “technology-intensive" industry. It is a well-known fact that the retail industry always works on razor thin margins and the key to survival lies in optimization of resources both in space and time dimensions as well as maximization of customer satisfaction. Successful retailers today work closely with their vendors to predict consumer demand, shorten lead times, reduce inventory holding and ultimately save cost. Access to timely and even real-time information to a wide variety of channel and trading partners, sales personnel, line managers, store managers etc. is the key to achieving this. Over the years as the consumer demand increased and the retailers geared up to meet this increase, technology evolved rapidly to support this growth. It is......

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Approximate Word Count: 4672
Approximate Pages: 19 (250 words per double-spaced page)

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