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Identity and Image


Table of content

1. Introduction…………………………………………………………………………………………...…3

2. Behavior and positioning of ING…………………………………………………………………3
2.1 ING as a global brand…………………………………………………………………3
2.2 The ING identity………………………………………………………………………..6
2.3 Conclusions on the positioning…………………………………………………..6

3. Competitor Analysis…………………………………………………………………………………..7
3.1 Competition Landscape…………………………………………………………..…7
3.2 Analysis of ABN AMRO………………………………………………………………7
3.3 Conclusion on competitor......

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Approximate Word Count: 3007
Approximate Pages: 13 (250 words per double-spaced page)

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