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CONTENTS
Product and Market Description 3
About Dell 4
Marketing Objectives of DELL 5
Products and Services 6
DELL’s Competitors and Market Players 7
Aggregate Market Forces 8
Microenvironment Analysis 10
Macro environment Analysis 13
Marketing Program, Strategy, and Tactics (4 Ps): 15
Dell Market Strategy 16
Value Chain Analysis 18
Differential Advantage for each company 20
Expected Future Strategies 22
Segmentation 23
Targeting 24
Positioning 24
Consumer Behavior 26
Assumptions in Planning Process 30
Value Proposition 31
Competitor’s Targeting 32
Conclusion 33

Product and Market Description

Laptop also known as notebook is a small portable computer compared to a desktop. Although the concept of a laptop was introduced as early as 1971, the first commercial portable computer, Osborne 1, was available only in 1981. Before Windows 95 came out, laptop was used by research institutions and untouchable to general public. As technology innovation has been......

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Approximate Word Count: 13712
Approximate Pages: 55 (250 words per double-spaced page)

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